PRIVACY POLICY
LED Illuminations LLC d/b/a Diesel LEDs | Effective June 20, 2026 at 9:54 PM ET
This Privacy Policy explains how LED Illuminations LLC, doing business as Diesel LEDs (“we,” “us,” “our”), collects, uses, and shares personal information when you visit dieselleds.com or buy from us. Our store is hosted on Shopify.
1. Information we collect
• Information you give us: name, email address, phone number, billing and shipping address, and order details. Payment card information is processed by our payment providers and Shopify; we do not store full card numbers.
• Information collected automatically: your IP address, device and browser type, pages viewed, referring pages, and similar usage data, collected through cookies and similar technologies.
2. Cookies and tracking technologies
We use cookies and similar technologies for three purposes: (a) essential cookies that make the Site work (for example, your cart and checkout); (b) analytics cookies that help us understand how the Site is used; and (c) advertising and retargeting cookies, including from partners such as Meta (Facebook/Instagram) and Google, that help us show relevant ads. Sharing data with advertising and analytics partners through these technologies may be considered a “sale” or “sharing” of personal information under some laws.
You can manage cookies through our cookie banner and through your browser settings. We honor recognized opt-out preference signals, including the Global Privacy Control (GPC).
3. How we use your information
• To process and fulfill orders, provide customer service, and handle returns and warranty claims.
• To send marketing emails or messages where you have consented, and to improve our products and Site.
• To prevent fraud, enforce our Terms, and comply with legal obligations.
4. How we share your information
We share personal information with service providers who work on our behalf, such as Shopify (hosting), payment processors, shipping carriers, our email/SMS and review platforms, and analytics and advertising partners. We may also share information to comply with the law, to protect our rights, or in connection with a merger or sale of our business. We do not sell your personal information for money; however, our use of advertising and analytics cookies may be considered “selling” or “sharing” under California law, and you can opt out as described below.
5. Your California privacy rights (CCPA/CPRA)
If you are a California resident, you have the right to: know the categories and specific pieces of personal information we collect; access and delete your personal information; correct inaccurate information; opt out of the “sale” or “sharing” of your personal information; and limit the use of sensitive personal information. We will not discriminate against you for exercising these rights.
Categories we collect include identifiers (such as name, email, address), commercial information (such as purchases), internet activity (such as Site interactions), geolocation (general, from IP address), and inferences. We collect these from you and automatically through cookies, and we use and disclose them for the purposes described above.
To exercise your rights, email dieselleds@gmail.com or use the “Do Not Sell or Share My Personal Information” link in our footer. You may use an authorized agent. We will verify your request and respond within the time the law requires. We also honor the Global Privacy Control browser signal as an opt-out of sale/sharing.
6. Canada (PIPEDA and Quebec Law 25)
If you are in Canada, we collect, use, and disclose your personal information with your consent and only for the purposes identified to you, such as fulfilling your order and, where you agree, marketing. We do not bundle consent: agreeing to an order does not by itself authorize marketing. You may withdraw consent, and you may request access to or correction of your personal information by contacting us. Because we use Shopify and other U.S.-based service providers, your personal information may be stored and processed in the United States and may be accessible to authorities there under applicable law. Our privacy contact is listed at the end of this policy.
7. Email and SMS marketing
We send marketing messages only to people who have opted in. Every marketing email includes our mailing address and a one-click unsubscribe, and we honor opt-out requests promptly. If you sign up for text messages, message and data rates may apply and you can reply STOP to opt out. You can withdraw consent at any time without affecting your purchases.
8. Data retention
We keep personal information for as long as needed to provide our services and for legitimate business and legal purposes, such as tax, accounting, and warranty records, after which we delete or anonymize it.
9. Security
We use reasonable safeguards and follow PCI-DSS standards for payment data, which is encrypted in transit. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you and regulators as required by law.
10. Children
The Site is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
11. Third-party links
Our Site may link to other websites we do not operate. We are not responsible for their privacy practices, and we encourage you to read their policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version here with a new effective date, and material changes will be highlighted.
13. Contact us
For privacy questions or to exercise your rights, contact us at dieselleds@gmail.com or LED Illuminations LLC, Attn: Privacy, 20 Glenn Willow Drive, Unit 5, Arden, NC 28704.