LED Illuminations LLC, doing business as Diesel LEDs (“Diesel LEDs,” “we,” “us,” or “our”), operates this store and website, including all related content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which helps us provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information described here.
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. It does not include information collected anonymously or de-identified so that it cannot be linked to you. Depending on how you use the Services and where you live, we may collect or process the following categories (including inferences drawn from them):
• Contact details such as your name, billing and shipping address, phone number, and email address.
• Payment information such as your payment card or account number, transaction details, form of payment, and payment confirmations. Card details are processed by our payment providers and Shopify; we do not store full card numbers.
• Account information such as your username, password, preferences, and settings.
• Transaction information such as items you view, add to your cart or wishlist, or purchase, return, exchange, or cancel, and your order history.
• Communications with us such as the information you include when you contact customer support.
• Device information such as your device, browser, network connection, IP address, and other identifiers.
• Usage information such as how and when you interact with or navigate the Services.
• Directly from you such as when you create an account, place an order, or contact us.
• Automatically through the Services such as from your device and through cookies and similar technologies.
• From service providers who collect or process personal information on our behalf.
• From partners and other third parties.
• Provide and improve the Services — to process payments, fulfill orders, manage your account, arrange shipping, handle returns and exchanges, enable reviews, remember your preferences, recommend products, and personalize your experience.
• Marketing and advertising — to send promotional messages by email, text, or mail where permitted, and to show you online ads, including based on your activity on the Services. You can opt out of targeted advertising as described in “Your rights and choices.”
• Security and fraud prevention — to authenticate your account, secure payments, and detect or prevent fraud or misuse.
• Communicating with you — to provide customer support and maintain our relationship.
• Legal reasons — to comply with applicable law, respond to lawful requests, and enforce our terms and policies.
We may disclose your personal information to third parties for legitimate purposes, including:
• Service providers — Shopify and other vendors who perform services on our behalf, such as payment processing, analytics, customer support, hosting, fulfillment, and shipping.
• Advertising and marketing partners — to provide marketing and show you relevant ads. For example, we use Shopify and advertising tools such as Meta and Google to support advertising based on your online activity. Depending on where you live, you may opt out of this sharing for targeted advertising here: https://dieselleds.com/pages/data-sharing-opt-out
• At your direction or with your consent — such as to ship your order or through social media or login integrations.
• Affiliates — within our corporate group.
• Business transfers and legal — in connection with a merger or sale, to comply with legal obligations, to enforce our terms, or to protect our rights and the rights of others.
The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Your information may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live. We also use certain Shopify enhanced features that use data from your interactions with our store, other merchants, and Shopify. For these features, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights. To learn more, see the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the Shopify Privacy Portal at https://privacy.shopify.com/en.
The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of those sites, and we encourage you to review their policies. Our inclusion of a link does not imply endorsement.
The Services are not intended for children, and we do not knowingly collect personal information from children under 13 (or under the age of majority in your jurisdiction). If you believe a child has provided us personal information, contact us and we will delete it. As of the effective date, we do not have actual knowledge that we “sell” or “share” the personal information of individuals under 16 years of age.
No security measures are perfect, and we cannot guarantee absolute security; information you send us may not be secure in transit, so please do not use unsecure channels to send sensitive information. How long we keep your personal information depends on factors such as providing the Services, complying with legal obligations, resolving disputes, and enforcing our policies.
Depending on where you live, you may have some or all of the rights below regarding your personal information. These rights are not absolute and may not apply in every case.
• Right to access / know — request access to the personal information we hold about you.
• Right to delete — request deletion of personal information we maintain about you.
• Right to correct — request correction of inaccurate personal information.
• Right to portability — request a copy of your personal information, or that we transfer it to a third party, in certain cases.
• Right to opt out of sale, sharing, or targeted advertising — depending on where you live, you may opt out of the “sale” or “sharing” of your personal information or of targeted advertising here: https://dieselleds.com/pages/data-sharing-opt-out. If you visit our website with the Global Privacy Control (GPC) signal enabled, we will treat it as an opt-out request for that browser and device (and your account, where we can associate it), depending on where you live. Learn more at https://globalprivacycontrol.org/. We do not currently respond to other “Do Not Track” signals.
• Managing communications — you can unsubscribe from promotional emails at any time using the link in our emails. We may still send non-promotional messages about your account or orders.
To exercise your rights, use the options on the Services or contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity, and you may use an authorized agent with proof of authorization. We will respond within the time required by law.
If you have a complaint about how we handle your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to contact your local consumer-protection or data-protection authority.
We may transfer, store, and process your personal information outside the country where you live, including in the United States, where Shopify and our other service providers operate.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will post the updated version here, change the effective date, and provide notice where required by law.
If you have questions about this Privacy Policy or want to exercise your rights, email us at dieselleds@gmail.com or write to us at LED Illuminations LLC, 20 Glenn Willow Drive, Unit 5, Arden, NC 28704, USA.
LED Illuminations LLC d/b/a Diesel LEDs
Effective June 20, 2026